In 2014, China's economy will face severe challenges. In particular, small and medium-sized enterprises will follow the new cold winter after the 2008 financial storm. With the cost of workers, the whole market is affected by the real estate, the export is difficult and the profit of the enterprise is down to the lowest. Many enterprises will face the collapse. How do small and medium enterprises face the low vulgar in the new economic situation, especially the printing industry We must reform and innovate and take a multifaceted way to deal with severe economic challenges.

At the beginning of the new year in 2014, 3D products went from abroad to China for many years, and the term "3D printing" became popular. The 3D printing studio, the experience Museum in Zhengzhou, Xi'an, Shenzhen and Beijing, attracted a lot of visitors and wanted to experience 3D printing even a few days in advance.

After more than ten years of development and maturity, 3D printing technology will be regarded as an important driving force for the new round of printing industry revolution, which will bring about great changes in the manufacturing industry.

Despite its different fields, 3D printing has attracted the attention of the printing industry. For the current situation, at least the following points deserve special attention in the printing industry.

First, some traditional printing enterprises take advantage of 3D printing technology in the process of industrial transformation and upgrading. For example, in recent years, Shanghai printing (Group) Co., Ltd. is committed to developing protective copy of cave mural and other cultural relics. Today, we focus on 3D printing technology. We hope to combine the scanning technology to complete the replication work better, and develop the reduced version of the replica.

3D printing provides a new tool for manufacturing and manufacturing products. How to apply 3D printing technology to the production and production of cultural products is a special concern for the printing industry. This helps to promote traditional printing enterprises to broaden their minds and expand new businesses.

Second, the power of 3D printing in the field of personalized customization should not be underestimated. The emergence of desktop 3D printers makes personalized creative applications possible. As the time line says, "the essence of 3D printing technology is to distribute the power of design and manufacture that is originally in the hands of a few people and to the most ordinary people as much as possible."

For example, NOKIA's community manager, John Nylander, recently said the company has released a toolkit that allows users to use 3D printers to make their favorite mobile phone protector. This is just a drop in the ocean in the case of 3D printing personalized customization, but it has already illustrated the advantages of 3D printing in mass customization.

Customized for personality, 3D printing and digital printing provide different services. Wang Hui, the manager of the Xi'an marvelous Robotics Technology Co., Ltd., was interviewed by television media, and the model produced by the 3D printing experience store was called "touchable, stereoscopic photos". It's worth the attention and thinking of the digital printer.

Flash Casting Technology Co., Ltd. is committed to the production of professional desktop 3D printers. Chen Zhengzheng, the marketing manager of the company, introduces the printing of graphic printing to 3D printing. At present, the development of 3D printing is a new business. After a few years, will the boundary between the plane and the three-dimensional personalities be gradually eliminated and blurred? It is possible for large enterprises to have two party customers.

Third, domestic 3D printing experience marketing deserves attention. The domestic 3D printing equipment merchants pay attention to the experience activities in the big cities in the country. After the two experience stores in Xi'an and Beijing open the door to welcome guests, they have attracted a lot of experience with the help of the media.

In addition to the professional exhibition, it is still a big problem to make public consumers understand the type and level of the current personality printing service. It is a good way to make use of online promotion and offline marketing.

In the process of technological upgrading and service expansion, the printing industry has always been concerned about new technologies. What does 3D print bring to the printing industry? On the surface, there are still some birds talking about the meaning of the duck, but it is of certain significance for the printing industry to break through the line of industry and observe the printing of 3D.