Network printing, printing e-commerce, this is not a new term, in the wave of Internet driven, all kinds of printing websites have sprung up like bamboo shoots after the rain. It is not a difficult problem to inquire the price of a regular print online, or even to pay the order directly. However, for most printing companies, the number of real orders from the Internet is very small. The vast majority of the printing orders still rely on the traditional model of artificial sales. It should be said that printing e-commerce is still in a very early stage. However, there is no doubt that printed electronic commerce has received more and more attention from more and more people in the industry and outside the industry. The pure platform type e-commerce websites of light assets are constantly emerging, and some have been injected into the wind investment. It is entirely possible to spend money on money to increase customer traffic, but the results are likely to be unsatisfactory. A few years ago, the Asian business online was a good example, a lot of investment, and a certain market share quickly, but it had been quietly and without a trace for a long time. The printing business is far from being able to predict the established pattern.

The core of any business is customer value first. Where is the customer value of printed e-commerce? Or why do customers want to purchase printed matter on your website? Most printing purchases are B2B's relationship, and the customer will have a door-to-door service on the phone. If the price is a little cheaper, will the customer come to your website to learn their inquiry and order? Furthermore, the print is customized in accordance with the demand, the demand is extremely personalized, whether the paper type or size process are all kinds of colorful, even strange, how to ensure that the customer in the premise of the Internet, can get the quoted price in time? If the price is not realized, how do you order it? How to ensure product quality and related services through the light asset mode of pure platform and relying on the vast majority of extensive and scattered printing suppliers? Printing is a processing industry, unlike the Jingdong only by changing the sales process, building an e-commerce platform, and then expanding the flow of customers crazily. The printing business must extend the process to the production side, complete the transformation of the production side through the Internet, greatly improve the efficiency and reduce the cost, and produce a unique product. And service. "Internet + printing", its essence is industrial Internet, if it is chasing the Jingdong and other commercial Internet, it is doomed to die.

For printing electricity providers, if positioning is clear, the next step is the path. Printing customers are very different from the individual customers in the Jingdong. Even if the price is 30% to 60% cheap, the delivery of the day, the progress of the Internet, and the distribution of the service can not attract him to go on the Internet. The old habits of thinking, the cost of learning, and the inertia are a great obstacle to the business customers. I think the offline O2O mode should be a good choice. The first step is on the customer or the completely traditional offline way, but the internal salesman takes the e-business means of the website, and the second step, the electronic commerce website and the customer realizes the system docking, that is, when the customer forms the purchase order in the internal system, it forms the order in the printed electronic commerce website in time, through the line. The mode eventually leads the customer to the line.

The core of the printing business is to transform the production and operation system with the Internet. For the traditional printing enterprise, it is the key to change ideas and reshape the process, greatly improve the efficiency and reduce the cost. With the products and services with high customer value, no matter how to promote marketing, the rest is only a matter of time.

Printed electronic commerce, as a typical "Internet +" project, is very different from the commercial Internet model represented by the Jingdong. His essence is the industrial Internet. As the foundation of the social economy, the transformation of the Internet industry is still in the ascendant, and there is still a long way to go. However, the industrial Internet will undoubtedly set off a new wave of Internet transformation in the world.